You’ve seen the rest: Stiff talking heads, predictable stock visuals, airy music – instant skip.
Now here's 23 Martini: Authentic stories, striking frames and energy that actually lands.
You set the objective — we develop the concept and run the project.
Audience and purpose — that’s you. Style and production — that’s us.
We like to start with the story. Because great videos don’t start with great cameras. They start with great material.
What story do you want to tell? Who do you want to tell it to? Why will they care? These are good places to begin.
Sure, we’ll make it look cool. But the cool factor alone rarely wins hearts and minds. Even if your video is only 30 seconds long, it can still tell a story.
We follow a standard (but simplified) filmmaking process, tailored to the scope of your project. This keeps us focused on the right things at the right time.
It also provides a nice way to get your input and approval during each phase (no surprise reveals).
See the whole process on a nice one-pager you can print out and give to all your friends.
While it’s true that good video isn’t cheap, we always think first about value—for both of us. Because we get more excited about telling great stories than about maximizing profit margin. So there’s almost always a way to work things out if we keep an open mind.
That said, if you talk to us about your project, we can usually give you some cost expectations in the first conversation.